Loving What We Do

I watched a documentary yesterday on BBC 2 called ‘The culture show’ in which Tom Dyckhoff talks to artist and designer Ron Arod. Ron creates unique sculptures, furniture and design pieces one of which he named the bookworm shelf which is bookshelf in the shape of a worm cleverly designed to hold books.

Clearly it is his passion for design that is the driving force keeping him motivated more so than commercial success.  It is this passion that has resulted in thousands being sold across the country but it seems as though he had not set out to make money out of it. Why? Because when he was asked about how he felt about the commercial success of the bookworm bookshelf he answered, “The pleasure is bigger when it is less likely.” Was he talking about the pleasure of success when you’re least expecting it?

That one thing in the documentary made me start thinking whether it is this type of passion that I really need to make a success of any project. Maybe I should not be too concerned about the commercial part of it and just concentrate on getting it right?

What do you think about this?

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